Penton Media Acquires Nine Lives Media
Web Business Provides Position in Leading Online Communities
for Managed Services, Cloud Services and Value Added Resellers (VARs) in the IT Channel
Penton Media has acquired Nine Lives Media and its leading online destinations: MSPmentor, Talkin’ Cloud and The VAR Guy. Nine Lives joins the Penton Technology Group family including: Windows IT Pro, SQL Server Magazine, SharePoint Pro, DevProConnections, Connected Planet and System iNetwork .
Nine Lives Media focuses on the IT channel, a strategic audience that’s shaping rapidly growing markets like IT services, managed services and cloud computing. The acquisition of Nine Lives gives Penton’s Technology Group the ability to fully reach the entire ecosystem of not only IT professionals, developers and decision makers, but also channel providers, and independent software vendors and hardware vendors.
Through the Nine Lives Media brands, Penton readers will gain an immediate, insider's view on the hottest trends in technology: managed services, cloud services and disruptive SMB technologies. The Nine Lives brands — MSPmentor, Talkin' Cloud and The VAR Guy — show readers how to build next-generation IT businesses that generate recurring revenues.
Nine Lives will also further enhance Penton’s newly launched Penton Marketing Services group by tapping into the IT channel audiences that are looking to develop strategic marketing solutions to grow and run their businesses more effectively.
Through blogs, research, Internet video and sponsored events, Nine Lives’ sponsors engage with a unique community of VARs, MSPs and cloud services providers. Each Nine Lives brand serves a strategic, influential technology market, and together have more than 18,500 followers on Twitter:
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MSPmentor (www.mspmentor.net and www.msptweet.com:) is the #1 media platform covering managed services. The U.S. managed services market will increase from $29 billion in 2010 to $47 billion in 2015, predicts Insight Research Corp.
Follow: @mspmentor |
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Talkin’ Cloud (www.talkincloud.com) is the first video-enhanced blog in the IT Channel, reporting on the rapidly growing cloud industry. Global cloud computing services revenue will reach $148.8 billion in 2014, up from about $58.6 billion in 2009, estimates Gartner.
Follow: @talkin_cloud |
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The VAR Guy (www.thevarguy.com and www.vartweet.com:) is the #1 channel blog in the value-added reseller and IT service provider market. Revenues for U.S. consumer and SMB technology support services will grow nearly threefold, reaching $30 billion by 2015, predicts Parks Associates.
Follow: @thevarguy
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