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February 15, 2010 12:00 AM

Microsoft Announces Windows Phones 7 Series

Windows IT Pro
InstantDoc ID #103595
Rating: (38)

At a jam-packed press conference at the Mobile World Congress trade show in Barcelona, Spain, Microsoft finally announced its next generation Windows Phones 7 platform, which breaks with the past in key ways while retaining the best parts of the Windows Mobile ecosystem. As expected, the Windows Phones 7 UI takes its cue from Microsoft's digital media player, the Zune. But it also goes much further than the Zune UI, offering up what Microsoft calls a delightful and fun user experience.

"Today, I'm proud to introduce Windows Phone 7 Series, the next generation of Windows Phones," said Microsoft CEO Steve Ballmer. "In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people's lives and their need to connect to other people and all kinds of seamless experiences."

Windows Phones 7 Series features a home screen built from live tiles that display real-time information and spin when touched. These tiles break with the static home screens found on other devices, especially the iPhone, and allow users to get things done and see information without diving into individual applications. They're also fully customizable, providing a fully customized experience.

Devices built for Windows Phones 7 will all feature capacitive multi-touch displays (just like the iPhone) and three hardware buttons: Start, Search, and Back. (Take that, iPhone: A Back button is still sorely lacking on Apple's otherwise excellent device.) Microsoft says that the Search button is "a dedicated hardware button for Bing," providing instant access to the service no matter what the user is doing.

And if you're looking for integrated services, Windows Phones 7 has you covered: The system offers up to six "hubs," many of which appear to be based on similar user experiences in Windows Live and other Microsoft properties: People, Pictures, Games (which "delivers the first and only official Xbox LIVE experience on a phone, including Xbox LIVE games ... and avatars"), Music + Video, Marketplace, and Office.

With the new UI, one thing will remain consistent with the past: Microsoft is working with a large group of hardware and wireless partners, which will deliver new Windows Phone 7 Series devices to market by "Holiday 2010." Wireless carrier partners include AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telef?nica, Telstra, T-Mobile USA, Verizon Wireless, and Vodafone. And Microsoft is partnering with Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, Toshiba, and Qualcomm to deliver devices.

More information can be found on Microsoft's new Windows Phone 7 Series website, and I'll be previewing the system this week on the SuperSite for Windows as well. Stay tuned

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Comments
  • 1
    2 years ago
    Feb 19, 2010

    "And you're forgetting there are literally billions and billions of dollars of bar code scanners, medical equipment, logistics devices, etc, that run WinMo. There is no clean break. That I can assure you..."

    "Though the leak only shows a few documentation screenshots, it already tells us a lot about the Windows Phone development experience. It further suggests that backwards compatibility is almost entirely sacrificed; most current applications use native code, and for most developers that's no longer going to be an option. "

    -http://arstechnica.com/microsoft/news/2010/02/windows-phone-7-series-development-kit-info-leaks.ars

  • Andrew
    2 years ago
    Feb 19, 2010

    Microsoft are nothing if not consistent:

    http://www.thestreet.com/_yahoo/story/10684355/1/exclusive-microsoft-crashes-phone-bash.html

    Plays for Sure - anyone?

  • Christopher
    2 years ago
    Feb 17, 2010

    "This is a very different product from Win MO 6.5. But that is a good thing"

    No it's not.... It's a very similar product. The underlying WinCE is very similar too... None of these journalists have apparently asked to see any preliminary SDK.

    And you're forgetting there are literally billions and billions of dollars of bar code scanners, medical equipment, logistics devices, etc, that run WinMo. There is no clean break. That I can assure you... On the UI side, yes, but as far as backwards compatibility goes, no. For example, 6.5 is heavily touch sensitive, but it will run older apps written for PDAs that had no touch capability (Pocket PC 2003 apps run fine on 6.5).

    Granted most enterprise apps are high volume that should rely on minimal input, for example scanning a thousand bar code labels shouldn't require doing anything other than holding the device trigger. A touch sensitive UI or not is ultimately pointless in those cases.

    WinMo is not a consumer platform -- 7 is designed to give it a more friendly UI, that's it. Sort of like XP was designed to be a more consumer friendly version of Win 2000, but ultimately has it's origins in business and was designed to service that market primarily (but be accessible to consumers as well).

    There will be no great change in multi-tasking.

  • 1
    2 years ago
    Feb 17, 2010

    Christopher,

    I'm not trying to denigrate Windows Phone 7 in any way. Just pointing out that the "true" multitasking does not appear to be part of that OS. His answer is VERY telling. If it did what you think it would, why would that VP not simply answer "Yes, it can fully multitask"?

    I have not seen anything that seems to indicate older apps will run on this OS. It appears Microsoft made a clean break from older versions, which looks like a good decision. More info about 3rd party apps are on their way, but I doubt older apps will run right out of the box. They are not able to use any of the modern features of this OS. No touch, no notification as you point out, etc. Probably a whole new API for development.

    Everything shown on this OS so far indicates its meant for consumers. Enterprise users don't care about facebook integration, zune music pass or xbox live. Maybe Microsoft will show off more enterprise features in the future, but right now it screams consumer product to me.

    This is a very different product from Win MO 6.5. But that is a good thing.

  • Christopher
    2 years ago
    Feb 17, 2010

    That answer is a non-answer by the MS VP. There is multitasking, as the WM7 experience has been architected as to not jettison app compatibility with prior generations of WinMo apps that require it. The only thing that Joe is saying is that the notification system has been changed -- what used to be in the bar at the top as singular event notifications, can now be functional in and of themselves. And you can link between running apps in a manner differently than the somewhat kludgy task-list drop-down in the upper right corner. What he is referring to is that new apps will need to be written in such a way to notice the new notification system -- running WinMo 6 enterprise apps, for example, won't integrate into this new system. It would appear to be a more functional version of the system tray... Basically, it was like running Windows 3.1 apps on Windows 95. They had no idea what to do with the tray, since as far as they were concerned, it didn't even exist.

    Like I said, you mac people are trying to bring everyone down to your level. And suddenly you'll go tone deaf whenever Apple adds multi-tasking to their product and you'll completely forget it couldn't do it for 3 years. You need to remember -- the core market for WinMo has been, for the past decade, enterprise customers. Their software, and their experience will not be jeopardized for potential consumer gains, which I don't think MS believes it will actually capture. I believe their marketing strategy is to remain viable in the enterprise space and have enough spill-over into the consumer sector as to not lose mind-share of IT execs making purchasing decisions.

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