Subscribe to Windows IT Pro
September 20, 2006 12:00 AM

Low-Cost HD DVD Player, True 1080p Output for Xbox 360 Coming in November

Windows IT Pro
InstantDoc ID #93570
Rating: (34)

Today, Microsoft announced two blockbuster additions for the Xbox 360. First, the company will ship the Xbox 360's long-awaited HD DVD player add-on in November at a much-lower-than-expected $170 price point. Second, Microsoft will be adding true 1080p support--the highest-resolution HD format currently available--to the Xbox 360 through a free software update.

Microsoft's HD DVD drive was expected to ship in time for the upcoming holiday season, and although the company promised to price the unit competitively, few people suspected the drive would cost less than $200. In comparison, the cheapest standalone HD DVD player costs $500, and the cheapest Blu-ray unit costs a whopping $1000. (HD DVD and Blu-ray are currently competing to become the standard for next-generation DVDs.)

Microsoft will ship the HD DVD player add-on in Japan on November 22. Presumably, it will become available in North America and other worldwide markets around the same time, although Microsoft hasn't yet announced those plans. No doubt, the company intended the shipping announcement and the stunningly low price point to prop up lagging Xbox 360 sales in Japan, the only market in which Microsoft's next-generation console hasn't done well.

Consumers who purchase both an Xbox 360 (which already includes a standard DVD drive for games) and the HD DVD add-on will spend the same amount of money as those who purchase a Sony PlayStation 3, which includes an expensive integrated Blu-ray drive. With its next-generation optical-disk advantage gone, Sony has had to resort to a single technical area in which the PlayStation 3 outshines the Xbox 360: HD output. In addition to the standard definition, 720p, and 1080i HD resolution that the Xbox 360 offers, the PlayStation 3will offer true 1080p output.

But this week, Microsoft announced that even that advantage has been nullified. It turns out that the Xbox 360 hardware has always supported true 1080p, and beginning this fall, the software giant will enable that functionality by shipping a free software patch to Xbox 360 users over the Internet. This patch will let Xbox 360 users display all Xbox 360 games and DVD movies at true 1080p; currently, the Xbox 360's firmware limits the device to 720p and 1080i HD output, with downsampling for standard definition. Suddenly, the Xbox 360 appears to have no serious technical limitations when compared with Sony's overpriced and repeatedly delayed PlayStation 3, although the Xbox 360 still lacks a HDMI connection. (However, you could conceivably add an HDMI connection by using a new cable connection kit, should one be made available.)

Related Content:

ARTICLE TOOLS

Comments
  • Christopher
    6 years ago
    Sep 23, 2006

    "I don't have to explain to the average person; the average person already wants it!"

    Yes, and the average person is going to ruin the potential of quality goods for the rest of us.

    The average consumer loves downloading over compressed music. Try playing songs from your favorite online music store over a true high-end amplifier and speakers. All downloaded content sounds terrible with a dynamically compressed audio range and considerably less clarity. There are no exceptions to this rule.

    Likewise, 640x480 video looks terrible on any large HD screen and/or projector. It isn't even a 16x9 resolution, which is now the standard aspect ratio of a new TV.

    Frankly I don't care what the average consumer likes/spends money on, providing:

    a.) It doesn't diminish the market for true HD and high quality audio beyond the point where content providers decide to produce it.
    -or-
    b.) The price for said HD/HQ content doesn't become prohibitive because it gets amortized over such a small install base.

    If downloaded music were lossless, and downloaded movies were 1920x1080 then I really wouldn't have a problem. However this digital "I want it now" mentality has the potential to turn digital content into the quality equivalent of Geo Metros.

    It's unfortunate and a step in the wrong direction... The providers should have held-off until they could do legitimately better quality, rather than foist upon us the continual quality/convenience trade-off.

  • Al
    6 years ago
    Sep 22, 2006

    cesjr

    And your point is? There is nothing to choose between the 360 and PS3, and this shown by Sony's panic'd price reduction. They are in a 10million head start hole and faced also with the excellent looking Wii. Their domination of the gaming console market is going to be somewhat reduced, especially with such short supplies of console over the crucial holiday period in Japan and the US, and the non-existant sales in Europe.

  • cesjr
    6 years ago
    Sep 22, 2006

    Paul of course forgets to mention that adding the cost of the extras on the xbox 360 takes it up to the price of the PS3 with the extras included.

    So comparably equipped, the xbox 360 and PS3 are the same price.

  • Shravan
    6 years ago
    Sep 21, 2006

    Now they'll have 4-5 dvds of "Finding Nemo" and one for their iTV. iTV looks like it's going to be successful simply because it's been made by Apple.

    By the way, will84 your comment was very funny. You should probably start a blog (if you haven't already done so). :-)

  • hey
    6 years ago
    Sep 21, 2006

    I think the most important thing to get out of alnm999s comments is that if it is only going to be Disney, then it will not have a long shelf life. As mentioned, Disney only has so much content.

    And consider this. On the one hand, you have Apple users, who have been known to buy almost anything that Steve Jobs puts out there. And on the other hand, you have Disney lovers, who will also buy *anything* Disney. It doesn't matter if they have 5 copies of Snow White already. They'll buy another copy just because.

You must log on before posting a comment.

Are you a new visitor? Register Here

advertisement

advertisement

Windows is a trademark of the Microsoft group of companies. Windows IT Pro is used by Penton Media Inc. under license from owner.