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May 15, 2007 12:00 AM

WinHEC 2007: Microsoft Looks Backward, Not Toward Future

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At the Los Angeles Convention Center for Microsoft's Windows Hardware Engineering Conference (WinHEC), it's hard not to think of Microsoft's Professional Developers Conference (PDC), the high profile developer-oriented show that Microsoft previously held here in 2005 and 2007. WinHEC is a smaller conference than PDC and seems even smaller than usual this year because Microsoft has backtracked from its typical emphasis on the future and is focused instead on the past.

The rationale is simple: Microsoft's latest OS, Windows Vista, was five years in the making and just released to the general public in January. And despite measurable real-world success, Microsoft is fighting the growing perception that Vista is in trouble. Turns out nothing could be further from the truth: As of last week, Microsoft has sold almost 40 million copies of Vista. That means that within Vista's first five weeks of availability there were already more Vista users worldwide than there are for any non-Microsoft OS, said Microsoft Chairman Bill Gates during his keynote address on Tuesday. The message is clear if not explicitly stated: The Macintosh might get all the good press, but Vista surpassed the entire Mac user base in just over a month.

But Vista's success isn't just about sales, Gates said. Thanks to Vista's built-in instrumentation, customers can now report problems to the company so that they can be fixed more quickly than ever before. Gates said that during the first 90 days, customers reported easier setup of Vista systems than with previous Windows versions. "This opens up the platform opportunities and . . . provides a new level of ambition [on the PC]," Gates said.

Gates talked up Vista as the foundation of the PC platform for the next decade and harkened back to 1992 and Windows 3.1 to demonstrate how much things have changed. Gates said that back then, even using a GUI was controversial. But by 1995, with Windows 95, Microsoft's GUI investments had paid off and there was a critical mass of PCs worldwide, letting the industry focus on Internet connectivity. Gates said that today, with Vista, the PC still plays a central role and now connects with a wider range of devices and services than was possible 15 years ago.

To be fair, there was some talk of the future at WinHEC, although it was near term, not the pie-in-the-sky talk that was typical of previous WinHECs. Gates talked up a technology called Rally that makes it easier to set up and manage home networks. Built into Vista, Rally also works with a growing number of other compatible devices, including wireless hardware and HD media bridges. Gates also said, cryptically, that Microsoft will be bringing the Xbox 360's remote media experiences to various consumer electronics devices, such as TVs and PCs, which means that the Vista-compatible Media Center Extender technology for the Xbox 360 will soon be available to a wider range of users.

Gates also talked up Windows Home Server, the Windows Server version shipping later this year for multi-PC households. Windows Home Server will be available with special home server hardware from PC makers, such as Gateway and HP, and in a standalone software version for enthusiasts. Windows Home Server provides PC backup, media sharing, and Web browser-based remote access functionality and appears to be an amazing product that should be of interest to the more than 40 million people worldwide with multiple PCs and broadband Internet connections in their homes.

And finally, Gates announced that Longhorn Server would ship as Windows Server 2008 by the end of 2007. Microsoft recently shipped Windows Server 2008 Beta 3, and Gates said that Windows Server Virtualization will ship in beta form by the end of the year as well.

Microsoft didn't mention anything about its technology releases beyond this year, however, and maybe that's a more pragmatic tack to take. But for those of us interested in high-level information about Microsoft's product strategy, WinHEC 2007 seems a bit too much like a step backward instead of the expected and traditional step forward.

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Comments
  • Joe
    5 years ago
    May 19, 2007

    "Contrary to your claim that "Cisco would be allowed 3rd-party association/development with the Apple device in the future," the public part of the agreement says no such thing."

    read your own quote from their website. obviously quoting something without reading it is a problem that you have, re:

    "Cisco and Apple will explore opportunities for interoperability in the areas of security, and consumer and enterprise communications."

    as far as Cisco goes, the only communications device that Apple has on the market (that isn't even on the market) that would really make a difference to Cisco for interoperability is their iPhone. the agreement was reached because of the iPhone, and it completely concerns the iPhone. it was a trade-off for allowing Apple to settle.

    "Apple has not shut the door to third-party apps on the iPhone; at the recent shareholder's meeting, Jobs indicated he is still considering it. At this time, there are no plans, but it's not completely ruled out yet."

    now that's some spin there....and you were at this shareholder's meeting? i'm sure stock backdating was more to do with the topic at hand at the recent meetings. as far as MacWorld, Apple themselves, and every journalist reporting about it after the fact, there were no plans whatsoever for 3rd-party development, so my statement is valid. if that changes, so what?! for now, it's absolutely 100% true. anything else you say about the matter will be taken with a grain of salt.

    "Apple was arrogant"

    oooh, now there's a switch.

    what's even more stupid is that Apple applied for the name in several other countries before they could get the approval in the US - where it's being signed exclusively to a cingular cell provider (pun!) for it's launch.

    XP

  • Lotsa
    5 years ago
    May 19, 2007

    "Waethorn", as usual, your FUD spreader is working overtime.

    First: This is from Cisco's website:
    http://newsroom.cisco.com/dlls/2007/corp_022107b.html

    "Cisco® and Apple today announced that they have resolved their dispute involving the "iPhone" trademark. Under the agreement, both companies are free to use the "iPhone" trademark on their products throughout the world. Both companies acknowledge the trademark ownership rights that have been granted, and each side will dismiss any pending actions regarding the trademark. In addition, Cisco and Apple will explore opportunities for interoperability in the areas of security, and consumer and enterprise communications. Other terms of the agreement are confidential."

    Contrary to your claim that "tCisco would be allowed 3rd-party association/development with the Apple device in the future," the public part of the agreement says no such thing.

    Second: Apple has not shut the door to third-party apps on the iPhone; at the recent shareholder's meeting, Jobs indicated he is still considering it. At this time, there are no plans, but it's not completely ruled out yet.

    Third: You write, "Cisco wasn't looking at suing Apple in the first place, but they threatened Apple, only because they didn't even check to see if the name was already taken." That, again, is wrong...negotiations were started before MacWorld, but not complete. Apple was arrogant, Cisco got their panties in a bunch, but in the end, it all worked out, much to your consternation, I'm sure.

  • Joe
    5 years ago
    May 18, 2007

    "those negotiations were not complete by WWDC"

    actually if you read the article, it claims that they reached an agreement already. the article was posted on February 22nd. WWDC is coming up in June. as to whether or not the exact details have been ironed out yet, that's really just up in the air.

    (i think you meant MacWorld, which was in January - then you'd be correct. tayme just wanted to know the current state of affairs tho)

    "we all know that Cisco will not end up sharing in anything or be allowed any development"

    Apple said before that 3rd-party software development for the iPhone will be a no-go, which is just sad really. who knows if Cisco's deal made them the exception. i think that "development" part likely had more to do with add-on hardware and accessories, which means that Cisco won't get any special treatment since there will likely be 1000 some-odd other companies designing craptacular doo-dads and gizmos to attach to the thing.

    XP

  • joe
    5 years ago
    May 18, 2007

    Waethorn, not exactly true. Apple and Cisco were in negotiations for Apple to use the name, but those negotiations were not complete by WWDC. Steve & Co. decided to introduce it anyway with the name, forcing Cisco to sue Apple. This was typical iArrogance.

    Of course, we all know that Cisco will not end up sharing in anything or be allowed any development on the iPhone.

  • Joe
    5 years ago
    May 17, 2007

    ....oops, forgot the post:

    http://www.eweek.com/article2/0,1759,2097442,00.asp

    XP

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