Arguably one of the most significant product releases of the last few
years, Apple’s iPhone has attracted millions of loyal customers. The intense consumer demand
and marketing frenzy prior to the iPhone launch was so intense that some pundits dubbed the
device the “Jesus phone.” That customer demand helped Apple capture a sizeable chunk of the
overall smartphone market (including consumer sales): Market research firm Canalys estimates
that “Apple took 28 percent share of the fast growing US converged device market in Q4 2007,
behind RIM’s 41 percent, but a long way ahead of third-placed Palm on 9 percent” (see www.canalys.com/pr/2008/r2008021.htm).
Although those sales figures reflect the demand for the iPhone in the consumer end of the
market, Apple is clearly making a concerted effort to get the iPhone into the hands of more
enterprises. Apple indicated at a press event in March that it was licensing Microsoft’s Active-
Sync protocol, a technology that will let IT departments integrate the iPhone with Microsoft
Outlook email, contacts, address lists, and calendars. ActiveSync will also let administrators
erase data on lost devices, manage passwords, and configure VPN settings on iPhones used
in the enterprise. The iPhone 2.0 firmware update will also support Cisco Systems’ IPsec VP and
the WPA2/802.1x wireless protocol.
Third-party vendors have been eager to provide product offerings that can facilitate the
use of the iPhone in the enterprise, ranging from the Sybase iAnywhere OneBridge secure
email platform to an iPhone variant of IBM’s Lotus Notes email client. AT&T Mobility (Apple’s
only US wireless carrier) also announced earlier this year that it would begin selling the iPhone
to enterprise customers as well.
So will all these developments help Apple make inroads into the enterprise with the
iPhone? Gartner analyst Ken Dulaney thinks so and changed his initially lukewarm opinion
of the device as an enterprise client to a more positive recommendation. “In its initial release,
the iPhone was, with few exceptions, an Internet tablet with browser-based applications as
its main offering. However, the release of firmware 2.0 changes that,” Delaney said. “[The new
firmware allows] enterprises to develop local code and create applications that do not depend
on network capabilities…. The iPhone will thus match up initially in several segments against
its main smartphone competitors: BlackBerry, Windows Mobile, and Symbian Series 60 [S60].”
See Associated Figure